Tag: expertise

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What is Your Gig?

Have you been reading all about the gig economy and the massive expansion of people taking gigs and working independently?  Payroll numbers keep dropping and gigs are up!

In the past when I thought about people who are doing a “gig,” I assumed they were playing in a rock band. That is not true today. In fact, there are millions of people doing “gigs” that are not at all related to music or putting on a show.

What is a gig today?

A gig is often a job and project that is temporary, without a set number of hours or defined length of time. A gig is not employment. Gigs are global. Those that take on gigs can often do so working remotely, sun-up to sun down. Gigs offer flexibility and diversity.

Gigs became more prevalent through the expanded use of the Internet, beginning with old school job boards and temporary work websites. These have now morphed into specialization communities, social sites and platforms for crowd sourcing, online recruitment, talent management and project collaboration based on identified skills and types of expertise.

Though the term is trending now, gigs aren’t just for hipsters and millennials. They aren’t only relevant to teens, working moms and dads or those that need a little extra cash driving people around in their own car. Gigs are growing across all types of industries, geographies, and for all ages and levels of expertise.

We call this collective group of alternative workers the gig economy. They are contingent workers, freelancers, contractors, outsourced talent and independent workers, often doing short-term engagements without a set number of hours or employment benefits.

Some say we are in a freelancer revolution. Intuit predicted that by 2020, 40% of American workers would be independent contractors.

More than 53 million Americans are now earning income from work that’s not a traditional 9-to-5. That’s 1 in 3 workers. Source: Monthly Labor Review, October 2015

According to the Bureau of Labor Statistics (BLS), “Gig workers could be in contingent or alternative employment arrangements, or both, as measured by BLS. Contingent workers are those who don’t have an implicit or explicit contract for long-term employment. Alternative employment arrangements include independent contractors (also called freelancers or independent consultants), on-call workers, and workers provided by temporary help agencies or contract firms.”

Companies are driving the gig economy.

People are in high demand to fulfill gigs. They provide immediate expertise for limited work or short-term assignments and they often are able to provide quick turn-around on projects. Businesses are highly motivated today to utilize people that will take on work as a gig. Global corporations often utilize those in the gig economy for a variety of projects and tasks, from technical to creative.

As an example, language service providers have a huge network (600,000+) of translators and linguists that work independently or as freelancers. This group consists of native language experts that localize and translate all types of content in hundreds of languages, as well as do gigs for product testing and reviews for some of the world’s largest consumer, manufacturing and technology brands.

It was reported by CNBC in October 2016, that over the past 20 years, the number of gig economy workers has increased by about 27 percent more than payroll employees, according to CNBC calculations using data from a study by the Metropolitan Policy Program at the Brookings Institution.

The top industries sited for utilizing freelancers for gigs include transportation, healthcare, communications, technology, arts and entertainment and construction. Companies often list cost savings in benefits, overhead and administration when utilizing people to do gigs. Most will work remote, require little training and can work from any where in the world, reducing office space requirements. They will often use their own equipment and materials, which also creates further savings for businesses.

Why would an experienced corporate executive want to be part of the gig economy?

I believe the inherent richness of taking on “gigs,” where you can apply creativity, inventiveness, and strategy experience across various companies, is perfect for an executive. Imagine collaborating and advising all types of businesses, applying your seasoned experience and knowledge gained from other “gigs,” to then celebrate in your client’s success. It’s rewarding and stimulating. It is also feeds a need and desire to problem solve, stay relevant and never stop learning.

The gig economy is trending today with great buzz, yet it has been long in existence across all functions. As a corporate executive, I’ve been hiring people to take on gigs for 20 years in marketing, including web developers, creative designers, digital pros and software integration experts just to name a few. In finance, I’ve recruited accountants, auditors, controllers and investment managers for gigs. In technology, I’ve hired people for gigs related to coding, implementations, data management, process and workflows and so much more. Gigs are part of every company.

The gig is up!

No matter how you classify those working “gigs” today, they are actually profiles that span across all levels of expertise. They are growing in demand requiring extensive know-how to advise C-level executives and upper management on strategic initiatives and projects. Though they are designed for short-term projects by definition, I’ve worked for some CEOs for five or more years on what started as a gig.

Gigs are important to all business sizes. I’ve worked on gigs for small start-ups, as well as established multi-million dollar businesses. It’s the expertise that matters most. You could even say board members and advisors are all participants in the gig economy, providing a high level of practical skill and judgment.

The richness in experience I’ve gained through a variety of gigs that I’ve worked on over the past 20 years, has enabled me to apply my knowledge and skills across all types of industries, including retail, finance, technology, professional services, localization, media and even golf. The more gigs I get, the more experience and best practices I can share with other businesses in pursuit of their goals. It’s fulfilling and mutually rewarding.

I’ve long said, sales is sales and marketing is marketing no matter whether you are selling custom golf clubs or sophisticated business intelligence software. Without the overhead of taking on another executive, gigs enable a CMO and senior executive like myself to advise multiple companies across various functions – a big savings that can drive even bigger results. Whether I help a CEO set up a sales organization, write a business plan or implement complex marketing programs, the ability to apply past experience benefits everyone.

So what’s my next gig? I’ve had a very rewarding experience as the CMO at Welocalize. Working with this growing and vibrant organization since 2013, it is now time for me to venture on to my next gig (or two). I’m now going to apply the knowledge I’ve gained from a very interesting industry to helping more CEOs and business leaders – whether it is in globalization, product marketing, service line management, executive leadership or just plain old sales and marketing. It is my journey in an exciting history of being part of the gig economy through my own “gig” business, Artful Thinkers.

So, I’m ready to take on some new gigs! How can my expertise help you?

Jamie Glass,  CMO + President of Artful Thinkers, a sales and marketing consulting company.

EXTRA #1:  Today the gig economy is growing: Last year it was estimated that 34% of the American workforce were freelancers, and that number is projected to be 43% in 2020. How can you survive in the gig economy?

EXTRA #2: Do You Need an Outsourced CMO? 10 Reasons for Hiring an Outsourced CMO

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When Do You Create a Board of Advisors

iStock_000005458028XSmallThere comes a time when assembling a group of experts to help grow your business is considered smart leadership and a business best practice. When you reach a stage in your business where you have exhausted the collective internal experience, knowledge and skill to achieve your next phase of growth — create a Board of Advisors.

Every purpose of creating a board will differ for each organization. A business owner may be faced with great opportunity for rapid growth or significant challenges from conquering the next ascent in revenue, market or product expansion. The appropriate time to consider assembling a board is when the business path forward is less clear or cluttered with obstacles that could derail you from achieving your business goals. You have reached that period in your business when their is more “unknown” and you fear what you don’t know.

A Board of Advisors is different from local peer groups, leadership councils, service providers and executive mentors. Your board is a committed team of individuals working on your business. Advisors should have congruent skills that compliment your leadership. As an example, you may find that by adding a distinguished industry expert or technical guru best serves the next phase of your business  Adding market or sales expertise can open new doors, while a finance or legal expert can provide insight to reduce risk.

Experienced executives want to help entrepreneurs, startups and leaders that seek advice to grow their business.  It validates their business “wear and tear”, while providing meaning and value to their experience. The board should round out your executive court, as these advisors are typically not available to hire as full-time employees and can be “unaffordable” for smaller businesses. They also may be those exclusive experts that will always be in a role of advising and never work for a single entity.

The reason you bring experts together as board members is to increase effectiveness and efficiency in decision-making and strategic planning. A board will perform best when there is an exchange of ideas in an organized environment, centered around a single business issue. The board format is designed to solve problems. Each board member brings a different set of experiences, viewpoints and resources. Having a board working together with you to assess challenges and discuss opportunities, gives you invaluable advise that can save you significant time and money versus the “learn as you go” approach.

Board of Advisors are not in a role of governance. They do not have fiduciary responsibility to protect shareholders or investors, though they should be very responsible in providing any guidance related to financials or spending company money. Only an elected Board of Directors for a public corporation or non-profit have governance over a company. The Board of Advisors is a non-binding group of mentors and experts that work collectively with company leadership to achieve your business goals.

Advisors should be completely aligned with your goal and mission and also be able to challenge you by providing recommendations and views that will differ from your own. You do not want a board that agrees with all your ideas or thinks as one. Why waste your time.  They should differ in expertise and have the ability to assess short-term and long-term strategies, out loud in a group discussion, without fear of reprisal.

A board is typically five to six members, excluding the CEO or business owner.  A Board of Advisors should consist of experienced and skilled individuals in varied areas where your business is lacking in comparable talent. In the early stage of a business, Board of Advisors are typically unpaid and may or may not have a long-term financial commitment through future equity.  As a business leader, be cautious of giving away ownership in your company early, this could be a note of contention with future financing.

The commitment of an advisor should be a minimum of two years.  It is valuable to set a term limit in reviewing board members, as you company is expected to grow and you need to be able to add new board members with different skills during later stages of your business.  Board members must also be committed to attend meetings.  A small business will typically meet with the entire board every 8-12 weeks.  If a board member misses more than two meetings a year, consider replacing the advisor.

Board members should not be family members, employees, contractors or service providers you pay for other functions in your business. It creates conflict of interests. Though a board of advisors are not employees, you should treat your advisors as accountable members of your C-suite. Set expectations, ask for help and use your board to help you achieve your goals.  If you simply assemble your Board and provide an update report on the business, you are wasting valuable resources and time.

Board of Advisors are trusted members of your inner circle. You can share with them confidential information and discuss highly sensitive matters that are not open for discussion with anyone else in your company. Your board should consist of credible experts that will provide insights you can not gain from any other resource. They should open doors, help you gain new customers or strategic partners and provide actionable ideas to help you achieve success. If you want to grow, create a Board of Advisors.

“You sit at the board and suddenly your heart leaps. Your hand trembles to pick up the piece and move it. But what chess teaches you is that you must sit there calmly and think about whether it’s really a good idea and whether there are other, better ideas.” – Stanley Kubrick

Jamie Glass, President and CMO at Artful Thinkers @jglass8

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Flying as a Solopreneur

The Flying Solopreneur – Life as the Independent Consultant

Your mind is a beautiful thing, so don’t waste it.  Put it to use as a business.  All of your collective experience gained through enterprise successes and failures can be commercialized into a service business, if you are willing to fly solo.

“Solopreneurs” is the trending word for self-employed entrepreneurs, also known as independent consultants.  On the networking circuit, they are called “single shingles”.  Solopreneur means the business is you! Your commodity is available time.

Business professionals worthy of being hired to fill a gap in an organization based on skill, knowledge and experience, should be open to the opportunity that multiple businesses may benefit and pay for that expertise.

The first step to determining if you are a good candidate to be a solopreneur is to convert your resume into a list of “product” features.  Once you have a good product description, then you need to determine if there is a market for what you are selling. In other words, will businesses pay for your time and the benefits you can provide?

As a solopreneur, you can save time and money by first drumming up attention from those that have witnessed your expertise in action.  Reach out to test your market viability through your network. Using the standard sales technique of asking for a referral, let people know you are open for business and ask your network to share your availability with others.  You may further extend your marketing message by offering referral fees to groups, partners and business associates that help you retain clients.

As a solopreneur, make sure your professionalism is demonstrated in your communications and social profiles.  Have a business card and professional web site that details your “product” and services. Create a professional business email account and secure your social site URLs, if you are going to brand your business beyond your name.

Working independently requires discipline and good time management.  You have to work on your business every day. Solopreneurs typically spend 20-30% of their time working on their business, leaving only 70% of the day working for paying clients.  Expect to dedicate at least three hours a day to marketing, meetings, invoicing and selling your services.

If you choose to be a solopreneur, build an advisory group of successful solopreneurs with expertise different than yours.  Meet once a month to share industry information and advice on how to best manage your business.  As a benefit, they may extend your reach by talking about you to their clients and network.  They should be your best unpaid marketers!

Solopreneurs succeed when they can fill a day of hard work, sharing knowledge and expertise and producing results for those that pay for that mindshare.  I am proud and excited to be flying solo as Artful Thinkers, it is truly an adventure.

“Be not simply good – be good for something.” Henry David Thoreau