MARKETING STRATEGY: Established entire marketing foundation with strategic and tactical application in all marketing areas including communications, messaging, subscription services, collateral, writing, brand identity and look and feel, web design, sales and service programs, target marketing and profiling, partner and alliance programs, customer service and inside sales, customer retention, VIP programs, media relations and PR with dramatic results in just 9 months!

TELESALES: Established and directed outbound telesales program that contributed to 97% of total revenues and grew corporate revenues from $2 million to $40 million in only 4 years!

TARGET MARKETING: In one year, launched identity update campaign by creating and executing new look and feel strategy for company with established market presence by moving perceptions through target marketing programs that defined advanced technologies and capabilities.

SALES: Negotiated customer and partner programs at senior executive level, including closing large volume contracts for committed relationships at the nation’s leading banks and multi-million dollar financial organizations.

M&A COMMUNICATIONS PLAN: Provided strategic definition, planning of corporate communications, sales operations and planned integration for successful multi-million merger.

OPERATIONAL EFFICIENCY PLANS: Improved marketing impact through organization restructure that decreased costs by 28% in one year with revenue growth of 45% same year.

BUSINESS PLANNING: Evaluation of market opportunity with infrastructure recommendations to capture revenue while building foundation for growth.